My Story

    After six years of delighting in motherhood, I, Dana Tycher Reisman, am returning to my career in the Fashion and Design Industry. I am the creator and CEO of DTR Styles, a fashion and home decor lifestyle concierge service with a strong passion for giving back. Born and raised in New York City, I spent my childhood playing dress-up amongst the clothes racks at Bergdorf’s and Barneys, wishing to one day share my love of fashion with others.

    As a graduate of Parsons School of Design, I began my career at the age of eighteen. During my final year at Parsons, I created and launched the jewelry line Rocco and Duchovny, which is when I fell in love with the art of accessorizing. Since then, I have worked as a curator and display associate for Intermix, Herve Leger and Adam Lippes. I also had the opportunity to work on numerous photo shoots for the noted publication of Niche Media. While shopping for clients on the side, I grew to love personal shopping and started working at the ‘one and only’ Americana Manhasset. I cultivated meaningful relationships with my amazing mentor  and retailers such as Intermix, Hirschleifers, Theory, and London Jewelers, among others. During my truly priceless experience there, soaking in everything I possibly could from my mentor, I learned how to mix high-end fashion with affordable pieces (working within any budget) to create many distinctive looks for people with many different fashion needs and preferences.

   Whether your style is sophisticated, classic, chic or more on the ‘trendy” side, I will assist you in the pursuit of your personal unique look. Remove the stress of shopping, and let me help you feel effortlessly beautiful and confident. I can help to shop with you in your favorite stores, to consign items and bring them from the stores to you in the comfort of your own home, and assist you to create looks with pieces that you already own!! My services also include finding the perfect outfits for your young loved ones….CHILDREN of all ages!

    As the business has expanded under the DTR Styles umbrella, I am also a brand strategist and representative helping designers be placed in boutiques, break into U.S. market and host lavish trunk shows. Also if home decorating is your preference, allow my Lifestyle Concierge Service, and experience in staging model apartments and flipping homes to bring you the perfect accessories and assist with artwork, draperies and MORE. My experience in Interior Design and Home Renovations will allow you the opportunity for Interior Design privileges and discounts. I will help you to achieve your own personal oasis. No project is too big or too small. Feel beautiful and surround yourself with great design.

    During my short hiatus from the fashion industry while having my girls, I pursued my other passion of philanthropy. Each year my heart and compassion has grown exponentially, giving me great pride and purpose in helping others.  As the Fashion Industry is a dedicated contributor to charitable causes, it is my pleasure to combine my two passions by donating 10% of my profits from personal shopping to Lady Gaga’s Born This Way Foundation, a charity that helps this next generation, erasing the stigma of mental health and what it means to get help. 

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